COVID-19 has had a massive impact on our everyday lives. What’s also really interesting is how it’s shaping how we think about our weekly shop.
As restrictions lift and pockets of spending return, Kiwis have started to adapt to the next normal – with some surprising results. 61% of consumers are looking for New Zealand-made dairy. Who can blame them when we’ve got some of the best in the world? And it’s fuelled us through COVID-19 through endless cups of tea and baking escapades.
At the start of our research in April, just 24% of consumers wanted sustainably-sourced dairy. This has grown steadily over the weeks – increasing to 40% by week eight.
Each week we’ve been asking Kiwi consumers what they want from dairy companies. How they answered that question has evolved through the levels of our lockdown and as we emerge on the other side.
What we’ve found is more Kiwis are looking for recyclable packaging (39%) and want to ditch the artificial additives (38%). Both are up since the beginning of the research.
Sustainability is really important to us too - Fonterra has made a commitment to sustainable dairying and to doing more on climate change, coal, waste and sustainable packaging.
We’re striving to be a New Zealand dairy Co-op that’s producing nutrition in a way that cares for people, animals and our environment, as well as bringing value to our communities.
Just eight weeks into our 20-week research, there’s some time to go, but these early signs show just how important sustainability is to all of us.
Fonterra is taking another step in implementing its strategy to be a leader in nutrition science and innovation with the launch of a new wellbeing solution brand, Nutiani.
September 07, 2022
Today is World Water Day, a day that highlights the importance of fresh water and the sustainable management of freshwater resources. This year’s theme, Groundwater – making the invisible visible, is a significant focus for the Co-op in achieving our sustainability targets.
March 22, 2022
Fonterra’s Amsterdam based Trade Strategy and Stakeholder Affairs Manager, Mark Casey, recently attended COP26 – the annual United Nations Convention on Climate in Glasgow. Here are his thoughts on this globally significant event and what it means for the Co-op.
November 26, 2021