Our Strategy

Our focus here is adapting our farmer offering to make it as competitive as we can. In particular, working alongside farmers to enable on-farm profitability and productivity, and supporting the strongest payout.

We aim to deepen Fonterra’s position as a world-leading provider of sophisticated dairy ingredients, including building our trading capabilities to grow both the Farmgate Milk Price and earnings.

We have plans to expand our successful Foodservice business in China – where we have a market-leading position – as well as selectively accelerating growth in other key markets with a capital-light approach.

This is about making improvements in the efficiency of our manufacturing and supply chain network, which allows flexibility to allocate milk to the highest returning product and sales channel, while continuing to work towards our sustainability goals. 

We’re focused on further improving our Co-operative’s sustainability credentials and strengthening partnerships with customers who value this position.  

We remain committed to being a leader in dairy innovation and science, including investing in R&D and embracing technology to solve challenges and build on competitive advantages.