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Our Strategy

We are now turning our mind to the next phase of our strategy, focusing on value growth and looking out to 2030.

Our Strategy

We have  an incredible  natural product  made on the pastures of New Zealand farms, a business supported by a talented and committed team, and an exciting opportunity to create value.

It's up to us as a Co-op to work together, make the necessary changes and ensure we're creating goodness for generations. 

Our strategic choices

Focus on New Zealand milk

We believe New Zealand milk is the most valuable milk in the world and we have an opportunity to differentiate our Co-op’s milk further in the global market and earn a premium.

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Be a leader in Sustainability

We’re all striving for a better future than the one we have today – and that’s particularly the case when we look at the environment.

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Be a leader in dairy innovation and science

Our Co-op has a long and proud heritage of dairy innovation, pioneering many world firsts and, increasingly, new solutions which aim to solve problems our customers face in their operations and help people live healthier and longer lives. 

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Long Term Aspirations Booklet

Download a printable version of the booklet here.

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What we're going to do 

 

Fonterra's strategy and plan, path to 2030

PDF

Our strategy and plans infographic

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Our plans in more detail

To find out more about our plans in detail check out our Path to 2030 booklet.

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Farmgate Milk Price

Always prioritise the Farmgate Milk Price.
Sustainability

Invest more in sustainability to do what’s right for customers, the planet and our Co-op.
Foodservice

Expand our Foodservice channel.
Consumer channel

Continue momentum in Consumer.
Ingredients channel

Move ingredients towards high value solutions.
Assets portfolio

Refine our portfolio of assets with a focus on New Zealand.