PEOPLE & RELATIONSHIPS
PRIDE & IDENTITY
The aim of Haea te Ata is to enhance our Fonterra purpose, to influence our strategy and to inspire our people by infusing Te Ao Māori into our core. In that spirit of inclusion and celebration, our vision is simply:
for the benefit of all of us in its most broadest sense our farmers, our staff, our customers our stakeholders in all parts of the world.
for Aotearoa New Zealand, celebrating our New Zealand supplied milk and our unique provenance story and heritage within the global dairy industry that we share with the world.
Haea te Ata is guided by three key Māori principles.
as how we care for each other as people in all we do.
as how we protect our natural environment today for future generations.
as how we connect with each other for common strength and purpose.
These principles fundamental to Te Ao Māori provide a foundation to complement our Co-operative values to grow and guide our people’s behaviour into the future.
The outcomes expected from the implementation of the Haea te ata Strategy should include: