KickStart Breakfast

We have served more than 60 million breakfasts, and run in nearly 1,400 schools nationwide.
Wild Imaginations
Future Champions
Leaders in the Making

Fonterra Doing Good Together helps solve social or community issues for the success of our communities.

Through our actions, we will do the most good by focusing on creating Healthy People, Healthy Environment and Healthy Businesses.

Partnering with Sanitarium and the New Zealand Government means all of us can help create goodness for generations and give children the best start to the day – a nutritious breakfast.


KickStart Breakfast is a joint initiative between Fonterra, Sanitarium and the Ministry of Social Development.

The programme is designed to positively impact child well-being through providing access to nutritious food at school. It's helping give our tamariki a boost to both their school day and their future by ensuring they have a healthy start along with a full puku to keep them alert in the classroom.

KickStart Breakfast is the only national breakfast programme of its kind, and has been delivering Anchor™ Milk and Sanitarium Weet-Bix™ to New Zealand schools since term 1 2009. The programme is now serving over 180,000 breakfasts each school week.

In 2008, Fonterra compiled existing research to establish an understanding of food security for children in New Zealand and it was found that 10% of children were attending school without breakfast (CPAG, 2005), which was having an impact on their learning ability and performance at school.

KickStart Breakfast exists to make sure Kiwi kids can get a great start to their school day with a healthy nutritious breakfast.

Schools report since they have been part of the programme, they have noticed an improvement in concentration and children are more settled in class. The programme enables a safe and welcoming environment for children to socially connect and share each other’s experience. The support and interaction with peers, school staff & teachers and volunteers along with a nutritious start to the day helps children stay engaged for a day of learning.

In 2009, Fonterra and Sanitarium partnered to provide free Anchor™ milk and Sanitarium Weet-Bix™ twice a week to decile 1-4 schools.

The Government came on board in 2013, extending KickStart Breakfast to five days a week and opening up the programme to all schools in New Zealand across all deciles including New Zealand, across all deciles including primary, intermediate and secondary as well as Teen Parenting, Special Schools and Alternative Education Providers.

Fonterra provides Anchor™ milk, Sanitarium provides Weet-Bix™ and the Ministry of Social Development support the programme through funding.

It’s up to each school to provide the rest; the bowls and cutlery, the space and the people to run the breakfast club. The KickStart Breakfast team support schools sourcing equipment and how to find volunteers along with running the programme to suit their school’s needs.


KickStart Breakfast is designed to work for your school!

Schools share what they love most about KickStart Breakfast

It’s great to hear from the schools and the pupils themselves about what they think of KickStart Breakfast, so, here’s what three schools that do Breakfast Club very differently had to say:

Beach Haven Primary
Bruce McLaren Intermediate
Motueka High School

KickStart Breakfast YouTube Channel

Check out more videos on the KickStart Breakfast YouTube Channel.

We value the part we play in our community

Being part of this programme helps forge strong relationships and grow future leaders, while making valuable nutrition available to our tamariki and rangatahi.

What has exceeded expectations are the communities in and out of the schools that have developed from the breakfast clubs and some of the intangible qualities that have come with that – care, nurturing, confidence and connection. We feel fortunate (and a little proud) to be playing a role in these communities.

Find out more about the extent of the work we do through Fonterra Doing Good Together.