Fonterra has created a new research and development partnership with BY-HEALTH to accelerate sales growth for its Sports and Active Lifestyle business unit.
BY-HEALTH is a leading global vitamin and dietary supplement company and is the largest in China.
Komal Mistry-Mehta, Director of NZMP Sports & Active Lifestyle says the partnership will focus on developing innovative nutritional solutions for the health and wellness market.
“We’ll work together to explore health research and new product development that will deliver health benefits to consumers around the world –and, in particular, consumers in China.
BY-HEALTH have been a Fonterra customer for 12 years and now we are taking the relationship to another level.
“BY-HEALTH has expertise in vitamin and dietary supplements which presents a new opportunity for us. They also have access to extensive consumer insights and trends through their online sales platform which now accounts for 20% of their business,” she says.
With stress now being ranked as one of the biggest issues facing consumers, people are becoming more aware and proactive about health and wellness, and dairy nutrition plays an important role in supporting these nutritional needs.
“Our partnership with BY-HEALTH will help us develop effective solutions that help support people’s health and enable them to live the lifestyles they desire.
“In the same way we have been unlocking the benefits of dairy protein, we want to do more with other milk components, such as probiotics and lipids, to deliver customers highly specialised ingredients that address emerging needs.
“The global probiotics market is seeing significant growth and Euromonitor forecasts the probiotics supplement segment will grow by 7% over the next five years.
“People are becoming increasingly aware and interested in metabolic health, mental wellbeing and anti-ageing needs and this presents a big opportunity for our specialty nutrition ingredients, including dairy proteins and probiotic super-strains BifidoB HN019TM and LactoB HN001TM,” Komal says.