This is extending beyond recyclable packaging, according to NZMP’s report.
Dairy products with animal welfare claims have the highest growth. The number of new dairy products with animal welfare claims has increased nearly 250% since 2014. That’s why we’re working with our farmers to meet globally recognised standards for animal welfare and eliminate practices that contravene our Five Freedoms.
Having sustainability practices is no longer optional for brands.
Consumers are demanding it and making changes themselves – 13% of New Zealanders choose brands that operate in a sustainable manner – they’re expecting companies to do the same.
It’s also big business.
A 2019 Neilsen report found that sales of products with sustainable attributes now make up 22% of total store sales and the sustainable product market could hit $150 billion in US by 2021.
Sustainable ingredient sourcing, animal welfare, food safety and quality, reduction of food waste, supporting sustainable farming, supporting the community – the options for creating a sustainability story for companies and brands are broader and more varied than ever.
To maintain consumer trust, companies should ensure the credibility of their sustainability claims and those of their suppliers. To increase relevance, linking sustainable practices to other consumer convenience are key.
Download the NZMP’s Fast Facts on sustainability below.