Taste The Care – Anchor’s New Campaign To Celebrate 135 Years Of Putting Care In Every Drip, Drop, and Dollop


Since 1886, Anchor has been one of the largest and most trusted dairy brands in New Zealand, putting care in every drip, drop, and dollop.

For more than 135 years, Anchor products have been part of Kiwis’ daily routine during meal-time, cuppa-time and treat-time, up and down the country.

To celebrate the meaningful connections that Anchor has created with Kiwi households for generations, Anchor has launched a new campaign across New Zealand.

The campaign is a series of 15-second videos sharing the everyday moments of four whānau (families) enjoying the simple pleasure of dairy goodness in their own unique way.

With 90% of Kiwi households buying Anchor products every year, “Taste The Care” is all about celebrating the pride position Anchor has taken and will continue to take, as a small, but regular part in the daily routine of Kiwi households.

Director of Marketing at Fonterra Brands NZ, Renee Milkop-Kerr says, “We’re honoured to be one of New Zealand’s longest-standing and most trusted brands, having been part of breakfasts, lunch boxes, and bring-a-plates for over six generations. Our long-standing stewardship and care, from paddock to plate, sets us apart and that is what we wanted to celebrate.”

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