Julian Mellentin, Director at New Nutrition Business

Julian Mellentin is a Food Beverage Nutrition & Health Expert.

Julian Mellentin is the founder of New Nutrition Business, a company dedicated to providing strategic and marketing insights to the global health and nutrition business since 1995.

Julian Mellentin is one of the few world experts in the business of food, nutrition and health. A brand marketer in his past life, Julian is co-author of The Functional Foods Revolution, the first-ever book on the business of functional foods, and The Food & Health Marketing Handbook.

A graduate of Oxford University, he began his career as a marketer and has since lived and worked in most countries in Europe, as well as in Hong Kong and New Zealand.

New Nutrition Business has offices in London, Scotland, France, USA and affiliates in South Korea and Japan. They work with a range of customers, from global players to start-ups, from grower groups to scientific research organisations.

Featured Videos

Discover Julian Mellentin's insightful videos, your go-to source for the latest trends in nutrition and health.

Plant-Based Trends

Join Julian Mellentin and explore the surge in plant-based beverages over the past 15 years. Discover how dairy supports with lactose-free options.

The Evolution of Protein: Beyond Quantity to Quality

Join Julian Mellentin as he navigates the dynamic rise of protein's importance over the past 15 years.

Navigating the Evolving Landscape of Food and Health

Explore the dynamic shifts in consumer beliefs over the past two decades through the lens of Julian Mellentin, founder of New Nutrition Business.

5 Key Trends in Food Nutrition

Explore the 5 macro trends in food, nutrition and health with Julian Mellentin who is the founder of New Nutrition Business.

Featured Articles

Explore articles featuring Julian Mellentin, a food beverage nutrition & health expert.

10 big trends in food, nutrition and health for 2024

By monitoring sales information, watching the buying habits of global consumers, and being up to date with nutrition innovation and science, New Nutrition Business (NNB) has identified 10 key trends for 2024.