It's the middle of winter, but Kiwis are going mad for Jelly Tips. Despite the icy weather outside, it seems New Zealanders are always up for a Jelly Tip.
Jelly Tip July, featuring collaborations with some of New Zealand’s most iconic brands, has created some serious buzz online. Jelly Tip fans everywhere have been keen to give the special chocolate and biscuits a whirl – if they can get hold of them.
Tip Top Group Marketing Manager Ice Cream Minna Reinikkala said the collaborations came about by complete coincidence.
“Both Griffin’s and Whittaker’s approached us around the same time to see what would happen when they combined their own chocolaty products with the delicious jelly of a Jelly Tip,” she said.
The mash up of some of New Zealand’s most iconic products and brands has also inspired fans to whip up their own Jelly Tip creations and post them online. Restaurants and gelato outlets have even put Jelly Tip-themed desserts on the menu.
Jelly Tip fans who fancy being let loose in the Jelly Tip lab to take their creations to the next level can enter on the Jelly Tip Facebook page.
Join in the fun – check out #JellyTipJuly on Twitter and Instagram, and stay up with the play on Tip Top’s Facebook page.