Fonterra showcases new cream innovation at Bakery China
Fonterra is strengthening its Foodservice presence in China with the launch of a new cream for professional bakeries at Bakery China 2026 in Shanghai.
The launch supports the Co-operative’s strategy to deliver end-to-end value for farmer owners and builds on Fonterra’s broader portfolio of high-quality dairy solutions, giving customers flexibility to choose what works best for their specific applications.
Anchor Essence Cream has been developed to meet fast‑growing demand in the China market region and expands Fonterra’s offering with another new option for professional bakers.
Designed specifically for professional use, the cream delivers a light, smooth texture and reliable performance, perfect for cake fillings and soft bakery products, while responding to growing demand for simple and affordable ingredients.
Fonterra President of Global Foodservice, Teh‑han Chow, says it’s particularly meaningful to return to Bakery China with a new innovation tailored to customer needs.
“It’s great to be back at Bakery China, connecting with our customers and partners in person and showcasing what’s next,” he says. “The launch of Anchor Essence Cream is a strong example of how we’re innovating with purpose – bringing high performing solutions to meet the evolving needs of China’s bakery market.”
The new cream builds on the success of Anchor Easy Bakery Cream, launched in China nearly two years ago.
The launch of Anchor Essence Cream is a strong example of how we’re innovating with purpose – bringing high performing solutions to meet the evolving needs of China’s bakery market.
Anchor Easy Bakery Cream is another example of targeted product innovation. Developed specifically for China’s rapidly expanding mid-tier bakery segment, Anchor Easy Bakery Cream delivers reliable performance at a competitive price for mass market customers. In its first full year, the cream exceeded volume, revenue and margin targets in the 1L format, with continued strong performance following expansion into a 10L format.
Running from 20–23 May, Bakery China is Asia Pacific’s largest and most influential bakery and patisserie expo, bringing together more than 2,000 exhibitors and hundreds of thousands of professional visitors from across the industry.
Fonterra is once again taking centre stage at the event, showcasing the scale and capability of its Foodservice business in Greater China, alongside its full range of bakery solutions, including cream, cream cheese, butter and cheese.
Chow says China remains an important market for the Co‑op and a key driver of high‑value demand for New Zealand dairy.
From Left: Katie McClure, Director of Global Foodservice Marketing and Innovation, Fonterra; Justin Dai, Vice President of Foodservice and Retail, Fonterra Greater China; Teh-han Chow, President, Global Foodservice & CEO Greater China, Fonterra; Ardi Barnard, Consul-General of New Zealand in Shanghai; Wang Yang, Anchor Brand Ambassador; Li Han, Vice President, External Affairs, Fonterra Greater China
“Foodservice is a high‑value channel for Fonterra, and Greater China is one of our most strategic growth markets,” says Chow. “The continued momentum we’re seeing reflects the long‑term confidence customers place in our business, our products and our ability to perform at scale.
“Chinese consumers are increasingly prioritising health, transparency and natural ingredients, particularly in bakery and dessert occasions with many consumers willing to pay a premium for natural dairy products.”
In a first for the China market, the new Anchor Essence cream carries the FernMark Grass-Fed logo – making it the first dairy product in market to do so. The logo helps consumers and customers to identify products containing dairy from a New Zealand grass-fed source that meets the New Zealand Grass-Fed standard, helping bakeries strengthen consumer confidence, while helping them stand out in the market.
“New Zealand provenance and grass‑fed production really matters in this market,” says Chow. “Trusted New Zealand origin and consistent product performance help our customers create higher‑quality products that meet changing consumer expectations.”
Bakery China is a key platform for Fonterra to connect with customers, build and strengthen partnerships and showcase our existing and new products to the industry.