FHA 2026 highlights Fonterra’s chef-led innovation
Food & Hospitality Asia (FHA) 2026 put a spotlight on how Fonterra’s chef‑led, locally grounded approach is driving Foodservice growth in Asia, with the launch of three new products designed specifically for fast‑moving professional kitchens in Southeast Asia.
Held in Singapore, FHA 2026 was the largest FHA event in a decade and the first time Food & Hotel Asia consumer and HoReCa shows were combined on one platform – a sign of the growing scale and sophistication of Asia’s foodservice sector.
The event provided Fonterra with a major B2B opportunity to engage chefs, customers and partners from across the region, while showcasing the breadth of its Foodservice business and the Anchor Food Professionals (AFP) brand.
Chef collaboration sat at the heart of Fonterra’s presence at FHA 2026, reflecting the Co‑operative’s belief that the best foodservice solutions are built in real kitchens, not boardrooms.
Live demonstrations led by AFP chefs showed how working side‑by‑side with customers helps translate on‑the‑ground kitchen challenges into practical product innovation, ensuring new solutions are fit for purpose across diverse cuisines and operating conditions.
The Expo also served as a launch platform for three new AFP products debuting in Southeast Asia: Easy Bakery Cream, the Lamination Butter Sheet Range and Cultured Style Butter. Developed with input from Fonterra’s regional chef network, the products are purpose‑built for professional kitchens operating at scale, where speed, consistency and reliability matter every day.
Chef collaboration sat at the heart of Fonterra’s presence at FHA 2026, reflecting the Co‑operative’s belief that the best foodservice solutions are built in real kitchens, not boardrooms.
Designed for use in busy, high‑volume environments, the new range helps simplify kitchen workflows without compromising on quality. From creams that are easy to handle and deliver repeatable results, to butter sheets that perform consistently in laminated pastries and cultured butter that stands up across baking and cooking applications, the products are built to perform under pressure – shift after shift.
FHA 2026 also marked the launch of Fonterra’s New Zealand grass‑fed foodservice proposition in Southeast Asia, providing greater clarity on how grass‑fed dairy is defined, sourced and verified. As adoption of New Zealand’s Grass‑Fed Administrative Standard continues to grow across Asia, customers are gaining increased confidence in the provenance and integrity of New Zealand dairy used in Fonterra’s Foodservice products.
China remains the Co‑op’s largest foodservice market, with Southeast Asia an increasingly important growth region. Growth across the region is being fuelled by urbanisation, rising incomes and the expansion of bakery, beverage, quick‑service and delivery‑focused formats.
At the same time, chefs and operators are placing greater emphasis on ingredients that perform consistently across multiple uses – an area where Fonterra’s scale, chef insight and foodservice‑specific expertise provide a clear advantage.