The pizza expo is in its 33rd year and, despite its name, it’s not just about pizza. It’s about everything you’d find in an Italian Kitchen, which covers pizza, pasta and Italian desserts and is the largest food sector within foodservice, in the US, Australia and Brazil.
It’s one of the key areas that Fonterra’s Foodservice business is concentrating on, with its range of innovative cooking creams, extra stretch mozzarella and dessert whipping cream.
As well as showcasing the Chef’s Cooking Cream, the team will be showing Anchor Food Professionals’ Extra Whip Whipping Cream at the expo which they are planning to launch later this year. This whipping cream is designed to give chefs and bakers up to 25 per cent more yield when whipped, as well as a light and creamy flavour. The team will be demonstrating how much better Anchor Food Professionals’ Extra Whip performs against conventional cream.
Having a booth at the expo helps Fonterra foodservice showcase its Anchor Food Professionals’ range in the valuable US and Brazil markets.
“We are working to break into the Italian Kitchen market in the US. We’ve had some success and this is the opportunity for real brand exposure,” says Fonterra’s Global Director Foodservice Grant Watson. “You’ve got everyone from your big brand names down to your mom and pop restaurants so it’s our opportunity to get our name out there and get on people’s radars.
It’s the second year Fonterra has attended the pizza expo.