We support the World Health Organisation (WHO) recommendation of exclusive breastfeeding for the first six months of an infant's life, and that infants receive safe and appropriate complementary foods with continued breastfeeding up to two years of age and beyond.
However, we also believe that if mothers are unable to breastfeed, for medical or other reasons, then they should have access to a safe and nutritious alternative.
The WHO recognises that infant formula has a legitimate role to play in such circumstances. It is the only recognised alternative which can allow mothers to provide vital nutrition that supports the rapid mental and physical development that occurs during their child's early years.
Responsible Marketing of Breast-Milk Substitutes
Fonterra’s Commitments to the WHO Code
Position Marketing of Product Formulated for the 1-3-year Age Group
Infant Nutrition Council Code of Practice for the Marketing of Infant Formula in New Zealand
At Fonterra we are committed to help ensure our children get the best start in life through good nutrition for optimal growth and development. To support this, we are always honest about the nature and benefits of our products and use responsible practices for marketing and promotion of food and beverage products to children to ensure informed choices and promote nutritious diets.
Our Marketing to Children Global Standard sets out the nutrition criteria and requirements that our products must meet in order to be marketed to children. These have been set to align with international marketing to children policies, such as the World Health Organisation (WHO) set of recommendations on the marketing of foods and non-alcoholic beverages to children and the EU Pledge, as well as local regulations and advertising standards from across our markets.
Marketing to Children Global Standard