Rohini Behl, Technical Marketing Advisor, PT Fonterra Brands Indonesia, said, “Since its launch in 2018, Anlene’s 'Ayo Indonesia Bergerak' campaign has inspired people across the country, including in Yogyakarta, Bandung, Palembang, Medan, and Solo, to live physically active and healthy lifestyles in order to stave away sedentary lifestyles and reduce the risk of non-communicable diseases. We are proud to support Superball Run 2020, and community events across Indonesia, which bring people together to participate in enjoyable physical activity."
According to the 2018 Basic Health Research (Riskesdas), the average number of inactive Indonesians with limited physical activity in their daily life stood at 33% in 2018, an increase from 26% in 2013. In Jakarta, the average number rose from 44.2% (2013) to 47.8% (2018). A lack of exercise can lead to a greater risk of non-communicable diseases such as heart disease, stroke, diabetes, and cancer, which account for 63% of the deaths worldwide, killing 36 million people every year. Regular physical activity is proven to help prevent non-communicable diseases, and the government has been encouraging people to be active through its GERMAS program.