COVID’s presented many challenges for businesses, and one of them is the inability to travel.
So, when Fonterra’s research and development partner BY-HEALTH wanted to give its customers a glimpse of farming, New Zealand-style, they used live video technology to bridge the gap, taking the farm to the customers.
Singles Day is a huge opportunity for businesses, because what was started by university students as a rejection of Valentine’s Day (giving them an excuse to buy themselves and other singles a present), has now become the biggest shopping day in the world, exceeding sales of US equivalents Black Friday and Cyber Monday, combined.
Challenged by the restrictions of the global pandemic, BY-HEALTH used a live online video to connect Waikato farmers Colm and Gaynor Tierney with customers looking to make real time purchases of their products. The event was hugely popular, with over 10,000 people tuning into the livestream through two of China’s biggest E-commerce platforms Alibaba and JD.com.
Some of the best moments from the BY-HEALTH Livestream with Fonterra farmer suppliers Colm and Gaynor Tierney.