Thousands of farmers and members of the public have been the first to experience a brand new addition to Fonterra’s milk tanker fleet at Fieldays in Waikato – an interactive showcase of what makes the Co-op Good Together.
“It’s Fonterra’s 20th birthday this year and a good chance to reflect on all the amazing work that we’ve done together. We believe the experience we’ve created celebrates being Good Together while having a bit of fun!” says Andrea Perez, General Manager Co-operative Experience.
It’s exciting to be back at Fieldays after the annual event at Mystery Creek was cancelled in 2020 because of COVID – the first time since the agricultural showcase started over half a century ago.
Multiple teams from within our Co-op have worked tirelessly over the past few months to bring the Fonterra Good Together tanker experience to life. Everyone agrees that the highlight of the project so far has been the collaboration.
“It’s been awesome to have teams from very different parts of the business come together to achieve such a fantastic result. We had people from all across National Transport - fleet, dispatch, transport depots, third party vendors – working alongside Co-op Experience and it’s been such a positive experience,” Tanker Planning & Dispatch Manager, Malcolm Bailey says.
While our farmers and other Fieldays attendees got the first peek, there will be plenty of opportunities for more people to see and experience the interactive tanker. It will be going on a year-long roadie from the top of the North, to the bottom of the South Island, visiting Fonterra sites and other locations as it goes.
The experience is highly interactive with stories, games and even a tanker simulator.
As the Southern Hemisphere’s largest agricultural event, Fieldays has always been a highlight of the agricultural calendar. There are over 1,000 exhibitors, 130,000 visitors and has a global audience reach of over 23 million people.
The event generates around $NZ500 million of sales and revenue for New Zealand firms.