Anchor announces addition of the a2 Milk™ brand by Anchor to its milk portfolio.
Partnering with The a2 Milk Company (a2MC), Anchor is proud to continue its strong heritage of quality nutrition by offering natural fresh milk with only the A2 beta casein protein as an additional option to Kiwi households.
Fonterra Brands New Zealand Acting Sales Director Grant Watson says he is confident a2 Milk™ by Anchor will prove popular.
“a2 Milk™ by Anchor is set to give consumers more choice and we’re really pleased to bring another great tasting fresh milk option to Kiwi households. Anchor already has 10 varieties of milk and will continue catering to a variety of diets, ages and stages so that as many people as possible have the option to consume milk products,” says Watson.
“The a2 Milk Company is delighted to be entering into this partnership with Fonterra, and pleased to be finally providing our a2 Milk™ brand to New Zealanders for the first time,” says The a2 Milk Company Managing Director and CEO Jayne Hrdlicka. “Especially given this is where our company was founded,” she added.
While most cows carry both A1 and A2 proteins, a2 Milk™ by Anchor is a great tasting fresh milk from herds that produce milk naturally free of the A1 protein.
“Some people who have trouble drinking regular milk say they can feel the difference of a2 Milk™,” says Hrdlcka. “New Zealand produces some of the highest-quality dairy products in the world and the addition of a2 Milk™ to Anchor’s portfolio will prove to be beneficial for New Zealanders.”
a2 Milk™ brought to you by Anchor is available in Blue and Lite 1 and 2 litre Anchor Light Proof™ bottles in Pak ‘n Save and New World North Island stores. Full nationwide distribution of a2 Milk™ can be expected from October. Kiwi’s can rest assured that quality and consumer choice is top of mind for Anchor with their new offering a2 Milk™.