New Zealand produces enough food for 50 million people. Pretty impressive for a country of 4.7 million. But with 9 billion mouths to feed by 2050, the world needs to produce more nutrition – 30% more.
At the same time, consumer preferences are evolving, with the rise of flexitarians and keto to name but a few. Mark Piper, Director Group Research & Development, shares how we’re going about this.
So, how does New Zealand play its vital part in helping feed the world and meeting consumers’ needs, when we, like many other food producing nations, are facing some social and environmental challenges?
The answer is sustainable nutrition - producing some of the high value, sustainable products that the world needs.
For generations, New Zealand has created great tasting, healthy food, helping improve the lives of millions of people around the world.
Just like us, many global consumers believe in the power of a variety of nutritious foods, with the likes of vegetables, fruit, dairy and meat helping us live healthier lives.
As we move forward, it’s no longer a ‘one size fits all’ world. Consumers needs are varied, and as diets evolve it’s up to us to meet your needs and provide you with choices.
We need to:
Our food production system is facing a transformational challenge. There’s a gap between what’s needed and what can be produced using existing methods.
Our New Zealand farmers lead the world in many aspects of sustainability – with high productivity and year-round pasture grazing. As we go forward, we know we need to produce more with less.
Dairy is one of the best forms of human nutrition – providing some of the best quality protein and overall density of vital nutrients. We want it to continue to be valued for this natural, trusted goodness.
To do this, we must be as sustainable as possible.
We need to:
Meeting consumers’ needs through sustainable farming, sustainable food production and sustainable nutrition is the future. New Zealand has a pivotal and credible role to play in helping feed the world, delivering long-term value to everyone. We’re excited at the opportunity our nation has.
The report was prepared using the internationally recognised Global Reporting Initiative (GRI) Standards and has been independently assured.