March 27, 2019

Helping you reduce landfill – one plastic cheese wrapper at a time

As one of Australia’s biggest dairy food companies, we recognise the important role we play in reducing the amount of waste our country sends to landfill. 

That’s why we’ve partnered with REDcycle to help do our bit, ensuring that almost all the packaging we use for our dairy foods can be recycled. 

In fact, thanks to our partnership with REDcycle, a huge 93 per cent of the packaging we use is now recyclable. It’s part of our mission to be more sustainable and create a positive change for future generations.

REDcycle is a recovery initiative for soft plastics such as bread bags, cling wrap and cheese wrappers, which often end up in the bin – destined for landfill – because people don’t realise they’re recyclable.

The thing about soft plastics is that they can’t be put in your kerbside recycling collection – your recycling bin at home. That’s where REDcycle steps in. REDcycle has over 1,800 drop-off points across Australia – one in every Coles and Woolworths around the country – where you can take your soft plastics to be recycled into new products.

To know what packaging to put in which recycling – do the ‘scrunch test’. If it’s soft plastic and CAN be scrunched into a ball, it can be placed in a REDcycle drop-off bin. If it’s plastic that CAN’T be scrunched into a ball, it cannot be recycled via REDcycle but it may be able to via your kerbside pick-up – look for the Australian recycling logo.

A full list of what can be recycled via the REDcycle program is available on the REDcycle website.

Fast facts:

  • Over 380 million pieces of soft post-consumer packaging (soft plastic) has been collected through REDcycle since launch. That’s enough to circle the world more than three times.
  • You can’t put soft plastic in your kerbside recycling because soft plastics jam the automated sorting machines at the Materials Recovery Facility.
  • You don’t need to wash your soft plastics before recycling – they should be ‘empty and dry’, a few biscuit crumbs is okay. Make sure they’re not wet though as that creates a mould problem