Fonterra Future Dairy launches Anchor Food Professionals at SIAL India
Hot on the heels of launching its consumer dairy brand Dreamery, Fonterra Future Dairy today unveiled its foodservice offering Anchor Food Professionals in Delhi at SIAL India.
The joint venture between New Zealand dairy nutrition company Fonterra and India’s FMCG powerhouse Future Consumer aims to disrupt the Rs 4.23 lakh crore foodservice sector with one of Fonterra’s leading global brands.[1]
Anchor Food Professionals is recognised throughout the world as a brand that provides chefs with high-quality dairy ingredients that offer superior performance to help them create great tasting food that their customers love.
Mr Sunil Sethi, Chairman of Fonterra Future Dairy and Managing Director of Fonterra Brands Sri Lanka and the Indian Subcontinent, said the joint venture sees a huge opportunity for Anchor Food Professionals to support the foodservice industry in India.
“At Fonterra, we are experts in dairy innovation with over 400 scientists working each day to develop products that allow chefs to perform at the top of their game in the kitchen. Anchor Food Professionals enables chefs to create food that not only tastes and looks better, but helps them to run a more efficient kitchen with better yield and less wastage.
“At Fonterra, we are experts in dairy innovation with over 400 scientists working each day to develop products that allow chefs to perform at the top of their game in the kitchen. Anchor Food Professionals enables chefs to create food that not only tastes and looks better, but helps them to run a more efficient kitchen with better yield and less wastage.
“If we combine the functional advantages of these products with the trends we see at a consumer level, then I believe we have a strong opportunity to win. The new Indian consumer is young, urban, and has more disposable income. They eat out of home on average twice a week and are demanding high-quality and better-tasting food.
“We believe Anchor Food Professionals can play a significant role supporting chefs in their quest to deliver even better tasting food that keeps their customers coming back again and again.”
“We believe Anchor Food Professionals can play a significant role supporting chefs in their quest to deliver even better tasting food that keeps their customers coming back again and again.”
Mr Ishmeet Singh, CEO of Fonterra Future Dairy, explained that India’s foodservice sector is set to grow at 9 per cent CAGR until 2022-23 to reach a total value of Rs 5.99 lakh crore.[2] Dairy is used in over 10 per cent of food served in restaurants.[3]
“We recognise the important role dairy plays in the foodservice sector. Just like our consumer business, we have taken a lot of time to understand what the foodservice market in India is looking for from their dairy partner.
“We’ve taken our experience working with tens of thousands of bakeries and commercial kitchens around the globe, and we’re using it to understand our customers’ businesses and develop innovative solutions that use dairy to wow the consumer. Our initial product range will include Whipping Cream, Butter Sheets, Mozzarella Cheese and Cream Cheese.”
Anchor Extra Whip Whipping Cream has been developed as a cream that won’t over-whip, holds its shape and boasts a shelf life of up to 9 months. It requires no reduction, saving valuable time and money in the kitchen to give chefs up to 25% more whipped cream volume.
Anchor Food Professionals’ Laminated Butter Sheets are made with pasteurised cream from New Zealand, designed with ease of use and flexibility in mind. With a higher melting point than standard butter, kitchens can spend less time prepping butter and speed up production.
Extra Stretch Mozzarella is individually quick frozen to maintain taste and freshness, and boasts extra stretch that makes it perfect for pizzas.
Finally, Anchor Food Professionals’ Traditional Style Cream Cheese has been created to perform in hot and cold recipes making it ideal for bakery applications. The product is hot packed for extended shelf life.
Anchor Food Professionals products will be imported from New Zealand and distributed by Epicure Frozen Foods & Beverages.
Epicure is one of India’s leading importers of ambient and temperature-controlled food products, bringing in more than 450 premium quality products from 30 different international brands.
[1] NRAI Technopak India Food Services Report 2016, Technopak Analysis