Around the world, consumers want to know more about the companies who make their food, and how their food is made. Pasture-based-dairying has a long history in New Zealand.
When you see our Grass Fed and Cared for Cows claims on-pack you can trust that the product has been made using milk certified to our Fonterra Grass and Pasture Fed Standard.Our standard requires our farmers' cows to be at least 90% grass fed and spend at least 8 hours a per day, on average for 340 days per year on pasture of forage crops. Our New Zealand milk is third party certified against our Fonterra Grass & Pasture Fed Standard annually by AsureQuality, an independent Conformity Assessment Body (CAB). We are proud that our New Zealand milk meets the requirements of the New Zealand Dairy Grass-Fed Administrative Standard. For more information on Grass Fed, learn more here.
Grass Fed Goodness
Thanks to New Zealand’s temperate climate, our farmers’ cows in New Zealand spend over 350 days a year grazing outdoors on pasture and consume 96% of their diet as grass or forage crops¹, so every drop of milk is full of natural goodness.
Cared for Cows
Care for animals’ wellbeing has been handed down through generations of Fonterra farmers, and every farm must meet high standards of animal welfare. Our Cared for Cows standard represents our approach to animal wellbeing so that our cows are valued and treated with respect. Our New Zealand milk is third-party certified against our Cared for Cows standard annually by AsureQuality, an independent Conformity Assessment Body (CAB).
New Zealand Dairy
A pasture-fed diet helps to make nutrient-rich milk. And thanks to our fresh air and fertile soils, New Zealand is the ideal environment to grow nutritious grass and make delicious dairy.
¹ Our Fonterra New Zealand cows spend on average 350 days grazing on pasture and have a diet which is 96% grass, calculated on an ‘as consumed’ basis and averaged over the previous three seasons data. Grass-fed means cows mainly grazing on grass and crops in paddocks where they roam. For more information on Grass Fed, learn more here.