Around the world, consumers want to know more about the companies who make their food, and how their food is made. Pasture-based-dairying has a long history in New Zealand.
When you see our Grass Fed claim on-pack you can trust that the product has been made using milk certified to our Fonterra Grass and Pasture Fed Standard. Our standard requires our cows to be at least 80% grass fed (on a dry weight basis) and spend 90%+ of non-milking time grazing outdoors at a minimum. Certification of the milk is provided by AsureQuality, an independent Conformity Assessment Body accredited by JAS-ANZ, against the Fonterra Grass and Pasture Fed Standard.
Grass Fed Goodness
Thanks to New Zealand’s temperate climate, our farmers’ cows in New Zealand spend around 97% of non-milking time grazing outdoors on lush pastures.
Our farmers’ cows in New Zealand consume 96%¹ of their diet as grass, grass silage, hay and forage crops (including legumes and brassicas), so every drop of milk is full of natural goodness.
New Zealand Dairy
A pasture-fed diet helps to make nutrient-rich milk. And thanks to our fresh air and fertile soils, New Zealand is the ideal natural environment to grow nutritious grass and make delicious dairy.
¹ 96% is an average calculated on an ‘as consumed’ basis. The average is measured over our previous three seasons data and subject to minor variation.
Grass-fed means cows grazing on grass and crops in paddocks where they roam.