Modernising DIRA


DIRA has been critical to the performance of New Zealand’s dairy sector but some aspects need modernising. 

The Dairy Industry Restructuring Act (DIRA) has been critical to the performance of the New Zealand dairy sector since its passage in 2001.

The formation of Fonterra has created wealth for New Zealand, and has improved social and economic outcomes for New Zealand’s dairy farmers and their communities.

DIRA has now achieved what it set out to - create competition. Today farmers have choices in who they supply their milk to and New Zealand consumers have many choices when purchasing dairy products.

For the dairy industry to continue to succeed, some aspects of DIRA must be modernised.