75% of Elderly Indonesians at Risk of Osteoporosis, Start Caring for Your Bones, Joints and Muscles Today!
In commemoration of the National Elderly Day and the World Milk Day, Anlene is raising awareness on the importance of keeping your bone healthy at an earlier age. Bone health maintenance will become essential for our overall wellbeing, especially as we grow older. According to Anlene’s bone scans from August 2024 to May 2025 across 13 major Indonesian cities, nearly 75% of elderly Indonesians are at moderate-to-high risk of osteoporosis[1]. In fact, 2 out of 5 Indonesians are at risk of developing osteoporosis, a condition that weakens the bones and makes them more prone to fractures[2].
The result also shows that osteoporosis is highly associated with lifestyle habits1. Elderly individuals who don’t consume milk and rarely do physical activities are more likely to experience bone issues. In contrast, those with regular milk consumption, healthy diet, and active lifestyle tend to have stronger bones. In fact, staying physically active helps minimize the risk of osteoporosis by 2 times and consistent calcium intake can reduce it by 1.8 times[1].
“Osteoporosis often goes undetected until a fracture happens. That’s why it’s important to start maintaining your bone health from a very young age and continue through later life. Doing physical activity regularly and consuming high-calcium milk can help maintain bone density and reduce the risk of fractures during old age,” said Dr. Tirza Z. Tamin, Chairperson of the Indonesian Osteoporosis Association (PEROSI),
“Over the past year, Anlene has done bone scans for more than 340,000 people from adults to elderly. This initiative is part of our ongoing commitment to osteoporosis education and prevention in Indonesia. We want to help people better understand their bone health early on—especially women and individuals over the age of 50, who are often at higher risk[3]. With greater awareness, we hope more people will be motivated to take proactive steps to prevent osteoporosis so they can enjoy a healthier, more active life,” said Yauwanan Wigneswaran, President Director of Fonterra Brands Indonesia,
As the No. 1 adult milk nutrition brand in Indonesia, Anlene has all the nutrients your body needs as you age, including collagen, high vitamin C, protein, vitamins B6 and B12, and potassium.
“Drinking two glasses of Anlene every day has been proven to help reduce the risk of osteoporosis by nearly 40%1. It also helps maintain bone strength, joint flexibility, and muscle health—so older adults can stay active and enjoy their golden years,” said Haryadi Raharjo, Scientific & Nutrition Manager, Fonterra Brands Indonesia.
With bone conditions like osteopenia and osteoporosis on the rise—especially in Asia and Indonesia—there’s never a better time to learn more and start caring about your bone health. Studies have shown that people who consume dairy products more than once every day tend to have higher bone mineral density (BMD) and a lower risk of osteoporosis[4]. That’s why milk isn’t just for kids, it is also for adults who wish to stay healthy for a long time.
So why not give it a try? Start by drinking two glasses of Anlene a day. In just 14 days, you may feel the difference with stronger bones, more flexible joints, and muscles, allowing you to keep up with your daily activities[5].
In commemoration of the National Elderly Day and the World Milk Day, Anlene is once again providing free bone scans across Indonesia, including Bandung, Jakarta, Jambi, Lampung, Makassar, Malang, Medan, Padang, Purwokerto, Semarang, Solo, and Surabaya. Don’t miss out! Check your bone health and take the first step toward a stronger, healthier future with Anlene!"
References:
[1] Bone scan, Anlene, period August 2024 – May 2025 for 342,923 people.
[2] Research and Development Center for Nutrition (Puslitbang Gizi), Ministry of Health of the Republic of Indonesia, 2005.
[3] Kim et al., 2021, Journal of Bone Metabolism.
[4] Pham, T., Nguyen, V., et al. (2018). Calcium intake and bone mineral density in older adults: a review of the evidence. Journal of Bone Health Research
[5] Kruger et. al., (2010). The Effect of A Fortified Milk Drink on Vitamin D Status and Bone Turnover in Post-Menopausal Women from South East Asia