FBM clinches Gold at MARKies Awards 2021
Fonterra Brands Malaysia clinched a Gold award at the recent MARKies Awards for ‘Most Effective Use – Consumer Insight and Market Research’ in the Media Usage category.
As the world evolves, customer expectations change too.
Realising the need to be at par of continuous change, a collaboration effort by the Marketing, Customer Relations Management and Information Technology team was recognised as they introduced an integrated dashboard system, Salesforce CRM.
The system is part of their ‘Mums Know Best, Now Fonterra Knows Them Best’ initiative which won a Gold Award at the recent MARKies Awards 2021.
The awards celebrate the most innovative, creative and effective campaigns in Malaysia’s marketing services industry.
This award is a testament of Fonterra’s on-going pursuit for innovation excellence. Tapping on the benefits of data analytics, the system which was recognised in ‘Most Effective Use – Consumer Insight and Market Research’ for Media Usage category, incorporates the wonderful use of business intelligence.
This data allows us to further understand the needs of our consumers who signed up with our Connected Mums Club and provide personalised solutions for them on their motherhood journey.
"By giving a human face to the Co-op, our ‘Mums Know Best, Now Fonterra Knows Them Best’ initiative reflects how we care for our community as we continuously strive to make a positive difference by optimising on innovation"
It is through great insights of our customers’ profiles, the team can assist with mums’ queries better and share on how Anmum can support their nutrition needs better. This is indeed another innovation milestone as we uplift our people’s incredible expertise to elevate dairy innovation by tapping on the benefits of data analytics.