Fonterra Brands Malaysia is partnering with Yayasan Food Bank Malaysia (YFBM) to promote sustainable and balanced meal plans for fifty B40 (lower-income) families.
In conjunction with World Milk Day in June, Fonterra Brands Malaysia, together with Yayasan Food Bank come together again this year to continue “Eat Well with Fonterra”, a CSR initiative in providing 50 lower-income families education on sustainable and balanced diet including weekly groceries and nutritious meal plans for 1-month starting 17 June 2022.
The program aims to create a long-term impact for families located in Program Perumahan Rakyat (PPR) flats at Pantai Permai and Kg. Limau by educating them on proper nourishment that is budget-friendly, sustainable, and easily replicated. With the help of Fonterra’s in-house nutritionist and chefs, daily breakfast and lunch recipes were curated and provided along with weekly groceries that were distributed by partner NGO, Yayasan Food Bank.
“The pandemic has impacted many financially. Many low-income families rely on food banks to meet day-to-day expenses and prepare meals for their children. At Fonterra, our goal has always been to provide Malaysians with accessibility to proper nourishment. We want to deliver a sustainable solution that goes beyond monetary donations so that families can maintain a balanced diet at a minimal cost,” says Carolyn Lim, Human Resource Director of Fonterra Brands Malaysia.
The initiative kick starts on 17th June with education and weekly groceries as well as balanced meal plans distribution to families. As part of Fonterra’s internal communication efforts, its employees contribute either by donating or volunteering to purchase groceries, in line with its guiding philosophy of creating ‘Good Together’.
This year, the program also equipped the selected families with a knowledge sharing session on the importance of balanced diet and a live cooking demonstration.
“This program is a meaningful and beneficial one. As chefs, it is important we understand customers' need to meet their expectations and deliver accordingly. By having a cooking demo, we are able to help them beyond providing groceries but able to educate and share cooking tips to these families", says Chef Noorfiruz.
Adding to that, Wendy Goh, Fonterra's in-house nutritionist also shared that by equipping them with basic knowledge on nutrition and the concept of a balanced meal, the families can learn to cook healthily for each other by referring to the menu carefully-curated for them.
The initiative kick starts on 17th June with education, weekly groceries and balanced meal plans distribution to families. As part of Fonterra’s internal communication efforts, its employees contribute either by donating or volunteering to purchase groceries, in line with its guiding philosophy of creating ‘Good Together’.