The e-commerce boom is giving rise to an era of quick commerce, and as its name suggests, it’s all about being fast.
Quick-commerce brings small baskets of goods to customers almost instantly, whenever and wherever they need them.
In Singapore and Malaysia, consumers can now order a block of Anchor butter, a box of cooking cream, a tub of yogurt or a pack of sliced cheese and have any or all of these delivered to their doorstep in 60 minutes or less. Before, with such small orders, these same consumers would either have to head out to the store or expect a 1 to 2-day delivery window -at the minimum - by online grocers.
They are able to do this because of our collaboration with Foodpanda, one of two big food delivery giants operating in the quick commerce space across the region. Think of this as basically the UberEats equivalent where access is 24-7 and delivery within 30 minutes is the gold standard.
Perfect for when you’re out of good butter for a spot of late-night baking or simply craving quality cheese for a stay-home wine evening.
“It serves a different type of consumer need,” says Guy Jeune-Manning, GM of e-Commerce for APAC. “Instead of replacing a weekly food shop, quick-commerce is here to complement when you need a particular set of items, conveniently and fast.”
Baskets are small so it’s all down to purchase frequency. And a growing critical mass.
“It’s fair to say quick-commerce is not a good to have, it’s a must-have,” says Guy. “If our brands aren’t on the platform, our competitors certainly will be.”
“While we want to be right where our consumers are, we’re also keen to create new consumption occasions. We’re talking to brands in complementary product categories that pair well with our dairy offerings. A premium cheeseboard with cava or a wedge of Mainland’s aged cheddar to go with a box of fresh salad – available on demand 24-7.”