Pre-natal nutrition is critical to fetal growth and development, and maternal milk is viewed as one of the optimal ways to support pregnant mothers’ unique nutritional needs.
But choosing the right brand can be difficult. Fortunately, our Malaysian mums have spoken.
They’ve voted Anmum Materna and Anmum Essential as their first choice in the country’s annual Motherhood Choice Awards.
“We’re thrilled to be to be so loved by Malaysian mums as Anmum™ Materna continues to be the No.1* pre-natal milk powder in Malaysia,” said Mei Yan, Brand Manager. “Not many brands get the honor of this clear sense of purpose, backed by science.”
Anmum Materna has been at the forefront of prenatal nutrition for decades, nourishing pregnant mums since 1995, and owes much of its success to its formulation.
Bringing together the expertise of 350 experts in Fonterra Research & Development Centre which comes with more than 90 years of experience and our competent Research & Development team, this specially formulated milk is dedicated to expecting mothers, providing important nutrients needed during pregnancy with additional no sugars for its plain variant – making us the only prenatal milk brand in the category with No Added Sugars**.
Anmum™ ESSENTIAL also earned the top spot in this year’s Motherhood Choice awards.
For the brand’s marketing lead, Shanice Lee, this recognition reflects the implicit trust parents have in Anmum Essential to help support their children’s nutritional needs. “This isn’t something we take for granted and will continue to partner with mums on their children’s well-being and nutrition,” she added.
Growing up milk continues to gain traction across Asia where parents have a preference for milk designed specifically for children. The multitude of options can be confusing so the science is important here. The most important ingredients firmly on their radar are DHA and MFGM. However, study shows Gangliosides are also important to support effective brain cell connections2.
Anmum Essential growing-up milk is scientifically formulated with all of these and more – prebiotics and 15 key nutrients which are important to help support the growth and development of our children. Anmum Essential which is formulated using our natural New Zealand milk is also a compelling proposition for mums who want only the best for their kids.
Anmum™ ESSENTIAL is also the only brand^ in the Malaysian market with No Added Sugars** which includes no Sucrose and other types of sugar like glucose, dextrose, glucose syrup solids, corn syrup solids, and no additional Lactose. It has also no Maltodextrin.
To ensure only the best of the best qualify, winners of the prestigious Motherhood Choice Awards are voted by mums, for mums, on 6 criteria: Trustworthiness, Quality, Value, Understanding of Customer Needs, Innovation, and Social Responsibility.
No 1* value in Total Peninsular Malaysia in Health Food Drinks Category *Based on Retail Index Service for Health Food Drinks category for the 12 months ending April 2021 in Total Peninsular Malaysia. (Copyright © 2021, The Nielsen Company (M) Sdn Bhd)
**Sucrose, Glucose Syrup Solid, Corn Syrup Solid, Brown Sugar, Dextrose, Lactose, Fructose, Honey and White Sugar are defined as ‘sugars’ and ‘added sugars’ under CODEX Standard 212-1999 and CAC/GL23-1997. CODEX develops harmonised international food standards guidelines and code of practices. Under Malaysia Food Regulations 1985, Sucrose, Brown Sugar, Dextrose, Glucose, Fructose, Honey are defined as sweetening substances. For Anmum™ MATERNA Plain and Anmum™ ESSENTIAL only. Anmum™ MATERNA Chocolate flavour is less sweet.
² Rahmann H. (1995). Behav. Brain Res. 66,105-116
^Referring to the product label of major brands of formulated milk powder for children