Fonterra has embarked on a new pathway to create sustainable value for its farmers and customers through innovation, sustainability, and a focus on New Zealand milk.
Within this context, we have recognised the need to strengthen our relationships with tangata whenua and acknowledge the unique contribution of Te Ao Māori (Māori culture and worldview) to Aotearoa New Zealand. To enable this, Fonterra has developed its own Māori Strategy called Haea te Ata.
Haea te Ata 战略目标
Tāngata
人与关系
Taiao
自然环境
Tuakiri
骄傲与身份
PRINCIPLES
Haea te Ata is guided by three key Māori principles.
Manaakitanga
as how we care for each other as people in all we do.
Kaitiakitanga
as how we protect our natural environment today for future generations.
Whanaungatanga
as how we connect with each other for common strength and purpose.
These principles fundamental to Te Ao Māori provide a foundation to complement our Co-operative values to grow and guide our people’s behaviour into the future.