Our focus is on being a consumer-led and customer-driven business, which is why the voice of our customers is really important to us.
Our Consumer business has made great strides in this space – it has just been ranked the #2 spot in the grocery channel in this year’s Advantage Survey, the only ‘non-impulse’ supplier in the top six.
Our Consumer Director, Xen Xenofontos, says that people power our business, and this great result is evidence of that.
“Being ranked #2 is a phenomenal achievement when you consider we’re up against a cohort of significant global organisations.
“It’s also phenomenal when you look at how far we have come since 2016 when we were ranked #22 out of 24. Since then, we’ve used the same approach to build the confidence of our customers as we have with our farmers – by being consistent, doing what we say we will, and taking it one step at a time,” says Xen.
This improvement has been reflected across all our retail partners and each of the seven performance areas – a great example of what we like to call Good Together.
“Not only has our business came together cross-functionally, but our engagement with our customers has been timely, honest and solutions-focussed.