Anchor Dairy Food Launches #30HariLebihBaikAnchor, Bringing Anchor’sNutritious Products to Indonesian Families in Celebration of Ramadan and EidAl-Fitr
Jakarta, 22 March 2022 – According to a recent survey, 51% of Indonesians prefer cooking at home during Ramadan, while 44% may cook or purchase food depending on the situation. To help Muslims create delicious food for suhoor and iftar, Anchor Dairy Food, the leading manufacturer of dairy and processed food products, including high-quality milk, butter, cheese, and cream, has commenced the #30HaribaikAnchor (#30GoodDaysWithAnchor) in celebration of this year’s Ramadan and Eid Al-Fitr. In this campaign, Anchor shares easy 10-minute Ramadan food recipes in videos available on Anchor’s official Instagram account @Anchor_Indonesia.
Riszha Gandjar, Marketing Manager of Anchor, Fonterra Brands Indonesia, said, “Anchor Dairy Food offers nutrient-rich products made with 100% milk produced by New Zealand’s well-bred cows. These cows were grass-fed and antibiotic-free to produce the best milk. Furthermore, according to studies, grass-fed produce milk and dairy foods that contain higher levels of omega-3 fatty acids, conjugated fatty acids (CLA), and fat-soluble vitamins, such as vitamin A, E, and K2 that are healthy for your body, eyes, bones, and immune system. Anchor Dairy is generally safe for moderate daily consumption, as per your individual nutritional needs. We believe Anchor is the best choice for making and serving delicious and nutritious foods.”
Riszha Gandjar further said, “With nutrient-rich, natural ingredients, Anchor wishes to be an important part of every Indonesian family whenever they serve special Ramadan dishes as we commence our #30HaribaikAnchor campaign. We have modified our cooking techniques and included Anchor Dairy products, such as milk, butter, cheese, and cream, to make your home cooking taste much better, be it fried rice, stir-fried beef or veggies, corn and chicken cream soup, or other foods to celebrate Eid Al-Fitr, such as pastries, rendang, stews, and so on.”
#30HariBaikAnchor is a collaboration between Anchor, Chef Devina, and several food enthusiasts to share Anchor Dairy recipes with and help people make delicious, quick-served foods for suhoor and iftar.
Chef Devina Hermawan, Anchor Brand Ambassador said, “I was inspired to share easy-to-make suhoor food recipes that most people love and don’t take much time. Adding butter and cream makes a big difference in your cooking. It makes everything tastier, richer, more savory, and gives you an appetizing aroma that everyone craves.”
Chef Devina Hermawan added, “Anchor Dairy gives your cooking a distinctive milky aroma and a savory flavor. You can smell a distinctive natural right away as you open the box. Anchor Dairy does not contain harmful chemicals; it is safe for consumption and brings out the amazing taste.”
“The recipes for #30HaribaikAnchor were made to help families prepare suhoor or iftar food easily in just 10 minutes, allowing them to spend more quality time with their loved ones during Ramadan. Alternatively, you can download the #30HariBaikAnchor E-Book available on Anchor Indonesia's official social media channels," said Riszha Gandjar.