Today, Anlene, Fonterra Brands Indonesia’s flagship brand, held an event to inspire people in Solo to participate in the ‘Ayo Indonesia Bergerak’ campaign series with the aim of promoting the government-initiated GERMAS program.
Rohini Behl, Technical Marketing Advisor, PT Fonterra Brands Indonesia, said, “According to the 2018 Basic Health Research (Riskesdas), over 33% of Indonesians are inactive or have limited physical activity in their daily lifestyles, an increase from 26% in 2013.
Rhesya Agustine, Marketing Manager Anlene, PT Fonterra Brands Indonesia, explained, “Anlene wishes to encourage Central Java locals in Solo, both young and the old, to live an active lifestyle to prevent the risk of non-communicable diseases.
We also hope to see them become advocates for health and active lifestyles in their communities so they can live in their prime and stay healthy and happy for themselves and their loved ones."
At the event, Anlene offers an Anlene MoveCheck, allowing participants to examine their overall, bone density, and body age.
Anlene supports the varying needs of the Indonesian consumers in their effort to live an active and healthy lifestyle through Anlene Actifit and Anlene Gold Plus.
Anlene Actifit contains important nutrients hi-calcium, collagen, and protein to maintain the bone, joint, and muscle health. Anlene Gold Plus is enriched with more nutrients, such as potassium, high fiber, and no added sugar to maintain blood pressure and cholesterol level. Anlene products provide a unique bundle of nutrients that work synergistically to support total mobility and a healthy lifestyle.
"Through Anlene‘s high-quality and nutritious milk products and the ‘Ayo Indonesia Bergerak’ campaign, Fonterra Brands Indonesia demonstrates its continued commitment to promoting an active lifestyle and supporting stronger, healthier and happier Indonesian communities," Rhesya Agustine concluded.