Fonterra drives growth in new tea beverage channel. A surge of growth in new, modern Chinese tea houses that are whipping up an estimated 200 million dairy drinks each year has helped Fonterra grow its sales of Anchor Food Professionals cream and cream cheese to Chinese beverage outlets five-fold in just two years.
Far from your ordinary ‘cuppa’ made with a splash of milk, one of the most popular drinks on many tea café menus is a tea macchiato, made using a blend of flavoured Chinese tea with a fluffy, creamy cap of whipped cream and cream cheese.
Fact Sheet: All about Chinese Tea Macchiatos
“Drinking cream cheese probably doesn’t seem very appealing to most Kiwis! But Chinese consumers love the taste and texture combination of these creamy toppings. Our Anchor Food Professionals cream and cream cheese are popular with many outlets because they taste great and have superior stability when whipped, so the frothy cap holds its shape and doesn’t sink or split,” said Christina Zhu, President, Fonterra Greater China.
Fonterra’s China Foodservice business is focused on driving growth in the rapidly expanding beverage channel, a relatively new area of opportunity for dairy.
“Our current sales volumes in this channel account for around 80 million drinks per year and this is growing rapidly. We can see the potential for further growth in the Chinese beverage sector – not just for cream and cream cheese but also for milk, cheese and butter which feature in the food items in these tea houses,” said Ms Zhu.
Modern Chinese tea outlets range in size from large, spacious, airy cafés to street-side kiosks for ‘grab and go’ drinks. The best known brands often have huge queues at peak times.
"The growth is phenomenal and reflects the way young, affluent consumers are seeking out these premium food and beverage products and experiences. The preference for premium, natural dairy ingredients in these outlets is a great fit with what we do best, so we’re really excited about the potential," Mrs Zhu said.