Proposing solutions that respond to market needs and changes
Fonterra Japan proposes solutions that exceed raw material sales.
In order to respond to market needs and mutations, we provide proposals and support for customers' new product development in close cooperation with the marketing and R&D divisions.
Aiming to stabilize the long-term procurement of raw materials for Japanese customers, we are advancing initiatives to deepen partnerships, such as joint development of products and support for overseas expansion.
New Zealand Dairy Products to Japan
Fonterra Japan was established as a sales and marketing company in Japan through the merger of two predecessor companies in 2000.
The company has been developing Japan's dairy ingredient business, centered on cheese, functional dairy protein, and powdered milk preparation products.
At present, Fonterra Japan imports about 130000 tons per year, accounting for about 30% of Japan's cheese and 40% of the milk protein.
Cutting-edge R&D capabilities
The research and development base is Palmerston North, North Island, New Zealand.
Since its establishment in 1927, world-class researchers have been engaged in research in fields ranging from basic milk research to manufacturing technology and application development.
We develop products based on the desire to deliver superior nutritional values contained in milk to the world.
In order to respond to Japan's diversifying nutritional needs due to the aging of society and heightened health awareness, the R&D, marketing, and sales divisions are deepening collaboration and initiating initiatives in new markets.