We acknowledge the interconnectedness of all living and non-living things and our commitment to Manaakitanga (care for people), Kaitiakitanga (care for our land and environment) and Whanaungatanga (care for the connectivity between people) drives all that we do.
As an organisation, we want to create a sincere integration and appreciation of Māori culture within our Co-operative. We recognise the value this can bring in shaping who we are and the role it plays in celebrating our identity here in Aotearoa New Zealand and globally.
The next step in this journey is to tell our story through the creation of a pou. A pou is a traditional Māori way of telling a story through the art of wood carving.
The pou is being carved by Arekatera ‘Katz’ Maihi. Katz went on a two-month journey with us to get to know our Co-op and the people in it so he can create a design that is unique to us. Watch chapter one to see the start of the journey, what we are doing, why we are doing it and Katz’s ‘induction’ to get to know our Co-op.
In chapter two we travel to the Ngāti Whātua Ōrākei marae to see the rākau (wood) being selected and blessed before beginning its journey to Whakatane to start the carving process.
In chapter three we meet more of Katz’s team, watch the carving process and get a sneak preview of the pou.
Katz graduated from the NZ Māori Arts and Crafts Institute in 2006 and established Toitu Design Ltd in 2007. Since its inception, Toitu Design has been a leader in its field and has built a reputation around expertise, authenticity, and workmanship to the highest standard. A strength is fusing traditional Māori art forms with contemporary design. Katz’s work can be seen outside Eden Park, and as part of the America’s Cup 2021 to name just a few. Click here to read more about Katz and Toitu Design.
By the time the pou is complete (Oct 2021) it will be 7 months from Arekatera began his journey with Fonterra. He spent 2 months getting to know and meet farmers and employees around the business, 1 month designing the Pou and precuring the wood and 4 months carving the 8-metre totara log.
The pou is made from an 8-metre totara tree that has been dried for 32 years and was found at the Orākei Marae in Auckland.