The rising popularity of fit-bits and Apple watches is evidence that consumers are looking for ways to better their health – and take charge of it themselves. Our research also showed that after regular exercise, taking vitamins and dietary supplements is the second most common behaviour among Australian consumers in maintaining their health and wellness.
We think this market has significant potential – and has a strong direct correlation with dairy, through which is inherently rick in natural vitamins and minerals. That’s why we recently launched Bodiology™ – an all-in-one vitamin, mineral and protein powder tailored to help repair and rebuild joints, muscles and bones in the one system. One serve, every day helps repair and rebuild damage caused by age and day-to-day wear and tear.
The first of its kind for Fonterra Australia, Bodiology™, is on shelves in one of Australia’s fastest-growing pharmacy chains, Chemist Warehouse. It’s an exciting time for our team. Watch this space.
By Kiril Simonovski, Director, Sales & Marketing Director – Fonterra Australia