The My Co-op app is quickly becoming the most popular source for farmers wanting the latest news and information about our Co-operative. More than 1250 news items have been posted on the app since it was launched.
More and more of our farmers are using the app as their instant mobile source of information from people across the Co-op and the dairy industry, including milk price announcements, updates from the Chairman and CEO, rural and regional council news and much more.
The app allows farmers to give feedback or ask questions about the news they read, by clicking the ‘Tell us what you think’ tab at the bottom of the screen and typing a message. They can also send feedback by emailing email@example.com.
The app allows farmers to see what upcoming events they have RSVP’d to, like farmer roadshows. All news posted on the app is also posted on the Farm Source website, under ‘news’ in the Farm Business section.
The My Co-op app also links to our other apps, making it easier for farmers to get detailed information when they need it:
Technology is rapidly evolving, so developing digital communications channels for farmers is a priority.
Mobile apps and ‘push notifications’ are the most efficient and effective way to quickly provide updates.
We have had good feedback from farmers wanting more information available to them via apps so we are continuing to add extra features and functionality.