We’re pleased with the decision that Fonterra will retain the exclusive license for the Bega cheese brand for cheese and butter.
Since the 1980s, Fonterra and its predecessor Bonlac have nurtured and built the Bega brand, and supported Bega Cheese Limited to grow and provide good returns back to its farmers, shareholders and community. We will continue to invest in the Bega brand because we believe in it.
Although we’re disappointed with the decision on the trademark claim, we are confident that we can work together with Bega Cheese Limited to continue to grow the value of the brand.
We will review the judgement in the coming days and consider our options.
Managing Director, Fonterra Australia