A day in the life of…. E-Jian Loh, Brand Manager for Perfect Italiano


E-Jian Loh’s role requires her to be very creative – and to think outside the box.

Fonterra’s brands are some of the strongest in the market – Perfect Italiano took out a perfect 5-star rating in this year’s customer reviews on Australia’s largest brand comparison, Canstar Blue.

And we’re pretty proud that one pack of Perfect Italiano is sold every four seconds in Australia.

Jian is Perfect Italiano’s Brand Manager – she started with Fonterra over three years ago and is part of the brains behind the new campaign for Perfect Italiano, #UglyPerfect.

What is the new Perfect Italiano campaign, ‘Ugly Perfect’ all about?

It’s based on the idea that food doesn’t always have to look picture perfect to taste great. We want the taste and superiority of our products to shine through, we know that image isn’t necessarily important to consumers and particularly, those weeknight meals, you just want something that is delicious, nutritious and easy to make.

You’ve had some great career progression in your relatively short time with Fonterra – what has this seen you do?

I’ve been with Fonterra for over three years, having started in a category role where would I analyse consumer trends and provide insights to the Consumer team. The beauty of that role was that I got to work across the two teams and build a lot of knowledge about the business and our great brands. I come from a marketing background so when the opportunity came around for Perfect Italiano’s Brand Manager, I jumped at it.

What do you enjoy most about your job?

I enjoy being able to be creative – there are plenty of occasions where I'm required to think outside the box to find a solution.

What’s your favourite way to enjoy Perfect Italiano?

Definitely on pizza and pasta bakes. Our blends were designed fit-for-purpose so you'd get the right amount of melt, stretch and crust. You can’t go wrong!

Also, lately, I've been making Parmesan Crisps to go on top of soups. It's so delicious and easy to make!