Fonterra has actively carried out charitable activities in China, promote rural revitalization, donation for epidemic.
Established educational funds, making contributions to the sustainable development of talents.
In 2021, Anchor, Shanghai Youth International Cultural Exchange Center, children's palace of China Welfare Association and Nanjing Youth Palace jointly launched Anchor's Kids Painting Contest of Nature, which aims to combine environmental protection ideas with children's creativity.
At the event, 40 groups of families selected from more than 6000 families who signed up to elaborate their environmental protection concept together on the stage. The event ran in more than 10 provinces and cities, attracted the active participation of nearly 200 schools and 6000 people, and received a total of 2,368 works.
Many families said that the parent-child collaborative painting experience helped them appreciate the "super power" of nature in a more unique way and further strengthened their desire to contribute to environmental protection.