Co-operative Difference

Updates to the Co-operative Difference and new Customer Incentives will come into effect on 1 June 2025.

Your Co-op is different from other milk processors. It’s different because you own it – it’s yours – and because your individual effort contributes to greater collective value.

As a Co-op farmer, you have the ability to affect the relationship the Co-op has with your customers, and how much they value your milk, with the things you do on-farm.

This is why we have the Co-operative Difference, and now the new Customer Incentives - to encourage the milk quality, low emissions and leading on-farm practices that set us apart.

Te Pūtake

Te Puku

Te Tihi

Customer Incentives

The Co-operative Difference is always evolving to reflect changing market needs, and to help farmers move to where we need to be to set ourselves up for success in the future.

Your Co-op team has negotiated new Customer Incentives that will be funded through agreements with our customers. These will include access to on-farm solutions, and a Customer Incentive payment. Farms must meet certain criteria and achieve any level of the Co-operative Difference to be eligible.

 

Watch: Peter McBride and Miles Hurrell talk about our strategy with customers.

Learn more about the updates

Watch a webinar recording about the strategy, updates and incentives.

Have a question? We’re here to help

Reach out to your local Co-operative Services Area Manager for support.