Tapping into time-poor urban lifestyles across Thailand
02 June 2017
They might sound strange but snacks such as Sandwich Danish Carbonara and Chocolate Toasties from local 7-Eleven stores are taking modern day Thailand by storm. Made in collaboration with Anchor Food Professionals using dairy from our Waitoa site in Waikato, these innovative products are found in convenience stores across the country – a staple of Thai modern life.
With 13,000 convenience stores across the country – that’s one store for every 5,000 people – the convenience store channel is a huge opportunity for Fonterra.
As Thai households grow in affluence but shrink in size, and rural areas turn into industrial clusters, consumers are demanding more on-the-go or readymade solutions, but at the same time want greater quality and variety in their food.
First originating in megacities such as Bangkok where consumers have less time and less space, the convenience store channel now accounts for a quarter of FMCG sales.
Fonterra Brands Thailand Managing Director Paul Richards says that nearly 10 million customers visit convenience stores in Thailand every day and Fonterra is seizing this growth opportunity by partnering with key convenience stores to develop new menus and innovative dairy products for consumers.
“Our Anchor Food Professionals team worked with 7-Eleven to create products such as the Sandwich Danish Carbonara, Chocolate Toasties, Vanilla roll cake, and butterfly-shaped butter snacks to meet the changing tastes of modern Thai consumers and feed their need for food on-the-go.”
Our consumer branded business in Thailand also recently launched Anlene Gold UHT and Anmum UHT in 7-Eleven for the first time, greatly increasing the access consumers have to Anlene and Anmum liquid products. As a result, Anmum UHT sales grew by 48 per cent this year compared to last year.