Active lifestyles are also a growing trend, and as people flock to fitness we’re seeing a greater demand for high protein drinks and energy bars.
The active nutrition category has massive potential in this market. In fact, the Thai sports protein powder retail market is forecast to grow 11.8 per cent by 2019.
Focused on this emerging consumer trend, the NZMP ingredients team has been developing new products and working with customers to capture this growth.
Last month, the team launched a new high protein milk drink with customer CP Meiji using our milk protein concentrate 70 (MPC70) – a key ingredient that doubles the protein intake. The beverage is available in 7-Eleven convenience stores and other outlets across the country.