Celebrating Eid Al-Fitr with Pineapple Cookie a la Anchor’s Savory and Rich Holiday Dessert
Jakarta, 27 April 2022 – Cookies are always quintessential for celebrating Eid Al-Fitr. According to a recent study, the number of cookie consumers would significantly increase by 20% during Ramadan, 69% during Eid Al-Fitr The survey further revealed that 53% of respondents would send homemade cookies to the people they love as a gift., and 50% during a homecoming visit, widely known as mudik in Indonesia. These baked treats are memorable and special because of their aroma and taste that people always crave during the holidays. Now, with the coming of Eid Al-Fitr, Anchor has prepared a special recipe to help Indonesians bake creamy, delicious, nutritious, and sweet-scented cookies with Anchor butter to enliven the celebration.
Riszha Gandjar, Marketing Manager of Anchor, Fonterra Brands Indonesia, “Anchor, wants Indonesians to liven up their Eid Al-Fitr days with special cookies. Anchor butter is made with nutrient-rich natural ingredients and allows people to create pineapple tarts (Nastar), sugar-powdered cookies (Putri Salju), and cheese snacks (Kaastengels) with amazing taste.
"Anchor will make everything more appetizing as it produces a pleasingly sweet aroma and an amazing taste. Our creamy, nutritious butter is made with 100% high-quality milk from New Zealand's well-bred, grass-fed, and antibiotic-free cows. We believe Anchor is your best choice for baking cookies to celebrate Eid Al-Fitr," said Riszha Gandjar.
Social dining has become an Indonesian tradition to celebrate Eid Al-Fitr. Most people serve ketupat rice cake, coconut gravy chicken, rendang, and other small-bite cookies, with pineapple tarts (nastar) being everyone’s favorite during the holiday. Almost everyone will serve one or two jars of nastar whenever you visit a friend and neighbor during Eid Al-Fitr. According to recipe-sharing platform Cookpad, nastar was one of the top trending searches during Ramadan this year, hitting approximately 42,000 searches on April 25th, 2022. Within a week before Eid Al-Fitr, there were 3,000 searches as people were still eager to make their own homemade cookies. However, most people find it difficult to prepare the dough correctly. Using the wrong measurements or unintentionally skipping some steps can lead to unwanted results, such as the dough being too crumbly and unable to hold its shape. Non-experienced bakers are highly advised to carefully follow the recipe and use high-quality milk, butter, and cheese for the best result.
Anchor's Brand Ambassador Chef Devina Hermawan said, "Adding Anchor to your recipe allows you to make flavorful and unforgettable Eid treats. The cookie you make will be much creamier and softer to the bite while giving it a distinctive savory taste and a fragrant milky aroma when baked. It even stays fragrant after being stored in a jar for a long time, allowing friends and family members to enjoy your delectable homemade treat every time they visit you during Ramadan. Spending time together with friends and family has never been so much fun."
In commemorating the 2022 Eid Al-Fitr, Anchor is collaborating with Chef Devina Hermawan to share an Anchor-based nastar recipe, along with some foolproof tips for preparing the jam, the dough, and the baking process to help people make healthy and yummy treats. Watch Chef Devina makes her own nastar on our official Instagram @Anchor_Indonesia account and @Anchor_Indonesia Youtube channel.