Around 11% of all dairy consumption in China comes from Fonterra.
This is something all Kiwis can be proud of.
China is an exciting and dynamic place to do business. Consumers can’t get enough of dairy – with demand growing faster than supply can keep up.
It’s no small feat. But it’s just one of several achievements Anchor has had over its five-year journey.
Anchor has grown from selling in one Shanghai store in 2013 to 13,000 stores nationwide today. We’ve expanded our Anchor portfolio from a single product to nearly 50.
Anchor broke even in 2018, just five years after its launch. This is significantly ahead the international brand norm.
Our mozzarella tops half of the pizzas sold in China. More than 90% of leading bakery chains choose our butter. Our UHT cream helped make over 200 million tea macchiatos last year.
We work closely with bakeries, tea houses, coffee shops, eateries and restaurants across China to deliver top-notch food and drinks to Chinese consumers.
One in four litres of milk from New Zealand is sold to China – or around 3.4 billion litres of milk equivalent every year.
Our ingredients end up in a broad range of products, from drinks, biscuits and confectionery to traditional Chinese moon cakes and dumplings.
In 2009, we established the Fonterra Rural Maternity and Infant Healthcare Community Program, benefitting more than 10 million rural people.
We’ve helped 1,000 Chinese students studying farming or food science to go to university through our Fonterra Scholarship programme, helping to cultivate talent for the local food industry.
We’ve also been working with local authorities and research teams in China and New Zealand to build a circular economy effluent solution. Treated effluent from our China Farms is used as a restorative fertiliser to improve soil health on arable land to grow feed for our cows.
Our team in China is led by Christina Zhu, who leads all aspects of our consumer, foodservice and farming businesses on the mainland of China, Hong Kong and Taiwan.
Christina Zhu has deep insights into the trends in consumer brands, commerce and the dairy industry in Greater China. Prior to joining Fonterra, her career spanned across the United States, Asia and Europe and she has held leadership roles in multinational companies covering a wide range of sectors including strategy consulting, financial services, industry and technology, and investment.
Christina leads a 1,700-strong team across China.
There are lots of exciting opportunities for dairy as Chinese consumers develop a taste for Western-type food.
We’ve opened Fonterra Application Centres in Beijing, Shanghai, Guangzhou and Chengdu to help our customers come up with delicious new ideas.
Discover innovative food experiences, such as cheese lollipops, durian pizza and Muddy Buns with NZMP President Greater China, South & East Asia, Teh-Han Chow.
You need to be able to move at the speed of light in China. That makes us collaborative, brave, innovative and agile.
With nearly one in five people on the planet living in China, it’s our most important market.
We are in China for the long term.
China is a big, exciting and highly lucrative market, but if you’re a Kiwi company looking to have a crack, it can be tough to know where to start. There are a few pointers that’ll set you on the right track.
Fonterra’s consumer business, led by Anchor, is marking five years in China.
As well as having a leading consumer brand, Fonterra is also the category leader in both the foodservice and ingredient markets in China.
Over 500 McDonalds restaurants across China will serve up a taste of New Zealand, with Fonterra now supplying product for the restaurant chain’s iconic soft serve ice creams.