Fonterra’s NZMP dairy ingredients business has made a splash at China’s largest food ingredients trade show in Shanghai, launching three dairy ingredients and bringing New Zealand’s dairy story to life for customers through a 360° immersive virtual reality experience.
One of the world’s foremost food ingredients events, the three-day Food Ingredients China 2017 event attracted more than 100,000 customers from all over the world.
Fonterra announced the launch of NZMP Gold Whole Milk Powder for UHT, NZMP Tasty Cheese Powder and NZMP Butter Concentrate products at the event.
Fonterra President NZMP Greater China, South and East Asia Teh-Han Chow said, “We have developed these NZMP ingredients in response to strong customer demand for innovative, high quality dairy nutrition solutions. China is an important market and it was great to launch the ingredients at Food Ingredients China, with many of our key Chinese customers in attendance.”
Visitors to the NZMP stand were invited to participate in the NZMP Virtual Reality experience, using a headset to follow the journey of New Zealand dairy from its farm origins through to the shipping of NZMP ingredients to overseas markets.
Mr Chow said that NZMP has been quick to use the cutting-edge technology, which is only just entering the mainstream as a communications tool, to bring the Fonterra dairy story to life.
“We are always keen to use new technology to expand the way we connect with our customers and enable them to see for themselves how NZMP transforms farmers’ milk into world-class dairy products for customers around the globe.”
Visitors were also invited to taste food samples made with NZMP products such as cheese, milk powder, cheese powder and milk proteins.