Fonterra catering to the changing face of breakfast in China

  • January 17, 2017
  • 2 min read

Rising incomes and a growing middle class in China are fuelling demand for Western-style breakfast items such as butter, cream and cheese, says Fonterra.

To meet demand, Fonterra has boosted the availability of its Anchor Dairy Foods’ product range, increasing the number of stores it sells into from 1,400 to 1,700 in recent months and elevating the presence of its products on e-commerce platforms – a popular way of purchasing food items in China.

It also launched a mobile app campaign inviting users to share their favourite breakfast recipes using various dairy ingredients.