Anchor launches new range of premium milk products in China

  • December 08, 2016
  • 3 min read

At its Annual General Meeting today Fonterra announced the launch of a new range of premium Anchor products in China, in response to the ongoing growth in demand for safe, high-quality dairy nutrition.

The new ‘Upline’ range features two new UHT milk products. LiveUp is a high-protein milk with 50 per cent more protein than standard UHT (at 5.7 grams of protein per 100ml), while NaturalUp is made from certified fresh organic New Zealand milk that meets Chinese and New Zealand organic standards.
Fonterra Greater China President, Christina Zhu, said the new products build on the strength of the Anchor brand and will help meet changing consumer needs in China.