People around the world now more than ever want to know where their food comes from and how safely it is made. Reflecting this, the United Nations Food and Agriculture Organization established the first ever World Food Safety Day on 7 June 2019. Through advances in technology, new systems enable the food and beverage industry to maintain high standards and provide greater transparency to their consumers, helping to build trust in the safety and quality of their food.
In this context, New Zealand dairy co-operative Fonterra is leading the way as the first dairy company globally to implement a system that can electronically trace its products anywhere in the world within minutes. As part of this global commitment to boost food safety and quality standards, Fonterra Brands Sri Lanka has introduced this world-class electronic traceability system, called ‘Trace’, in Sri Lanka – a first for the nation.