In many regions across the country, limited chilling facilities prevent small stores and outlets from providing consumers with fresh dairy products such as yoghurts and flavoured milk.
“We embarked on a drive to rapidly expand reach and consumption of our high-quality local dairy nutrition in partnership with medium and small-scale outlets all over the island. Initially, we expanded our footprint by increasing the number of outlets offering these products from 25,000 to over 40,000,” said Mr. Sethi.
This rapid expansion has resulted in the installation of over 3,000 chilling facilities in trade outlets over the past year, helping more people across Sri Lanka access the goodness of local dairy nutrition.
This expansion has also supported traders in driving consumption of local dairy products, with Fonterra’s teams regularly providing assistance to ensure safe storage, increase the prominence of chilling facilities towards the front of outlets and install attractive lighting and displays.
In total, the co-operative has invested Rs. 1.7 billion in dairy processing and cold chain infrastructure to drive demand for high quality, locally-made dairy products and has over the last year paid out Rs. 1 billion to supplying local farmer families.
The dairy cooperative, together with the participation of the Department of Animal Production and Health and several universities has conducted over 5,000 trainings at the country’s first private sector Demonstration and Training Farm in Pannala opened by Fonterra in 2016.
“Our commitment to the local dairy industry includes a clear focus on enriching the lives of our dairy farmer communities and is vital in fulfilling our purpose of building a healthier and happier Sri Lanka. Our community projects around water, sanitation and infrastructure development have already shown sustainable changes, positively impacting more than 60,000 people in our dairy farmer communities,” said Mr. Sethi.